Privacy Policy

Privacy Policy

At HeyMahila (“we,” “our,” or “us”), operated by New Era Enterprises, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website, in compliance with Indian laws, including the Information Technology Act, 2000, and its associated rules.

1. Information We Collect

We collect different types of information to provide and improve our services, including:

A. Device Information

  • Data Collected: IP address, browser type, time zone, browsing behavior, and interactions with our website.
  • Purpose: To optimize the user experience and enhance security.
  • Source: Collected automatically via cookies and tracking technologies.
  • Sharing: Shared with analytics and security service providers.

B. Order & Payment Information

  • Data Collected: Name, contact details, billing/shipping addresses, UPI IDs, payment card details, and purchase history.
  • Purpose: To process orders, provide support, and comply with financial regulations.
  • Source: Provided directly by you.
  • Sharing: Shared with trusted payment processors like Cashfree, Paytm, and banking institutions.

C. Customer Support & Communication

  • Data Collected: Name, email, phone number, and correspondence records.
  • Purpose: To respond to queries and improve customer service.
  • Source: Provided directly by you.
  • Sharing: Used internally and with customer support platforms.

D. Cookies & Tracking Data

We use cookies and tracking tools to improve your browsing experience. You can manage your preferences in your browser settings. More details are available at www.allaboutcookies.org.

2. How We Use Your Information

We use the collected information for the following purposes:

  • To Process Transactions: Ensuring secure payments and order fulfillment.
  • To Improve Our Services: Analyzing trends and user behavior.
  • For Marketing & Advertising: Sending promotional emails and personalized ads.
  • To Prevent Fraud & Security Risks: Detecting unauthorized access and payment fraud.

3. Sharing Your Information

We do not sell your personal information. However, we may share data with:

  • Service Providers & Payment Gateways (e.g., Razorpay, Paytm) to facilitate secure transactions.
  • Legal Authorities if required by law for fraud prevention or investigations.
  • Advertising & Analytics Partners (e.g., Google Ads, Meta) to improve marketing effectiveness.

Opt-out links:

4. Your Rights Under Indian Law

As per Indian data protection regulations, you have the right to:

  • Access & Review: Request details of the personal data we store.
  • Correction & Deletion: Update or erase inaccurate or outdated information.
  • Opt-Out of Marketing: Unsubscribe from promotional emails at any time.
  • Restrict Processing: Limit how we use your data in certain cases.

To exercise these rights, contact us at heymahila.com@gmail.com.

5. Data Security & Retention

We implement security measures to protect your personal data. Information is retained only as long as necessary for legal, tax, and operational purposes.

6. Automated Decision-Making

We do not engage in fully automated decision-making that significantly affects users. However, we may use automated systems to detect fraud and prevent security threats.

7. Do Not Track Policy

Currently, we do not alter our data collection practices in response to “Do Not Track” signals due to the absence of a standardized industry framework.

8. Changes to This Policy

We may update this Privacy Policy periodically. Please review this page regularly for any changes.

Last updated: 2-March-2025

9. Contact Us

For any privacy-related concerns, contact us at:

  • Email: heymahila.com@gmail.com
  • Address: H. No-4, EXT. PH-VI, Rajendra Park, Nearby Landmark: Pole No-MDKA001, Nangloi Extension, New Delhi, West Delhi, Delhi - 110041

If you are unsatisfied with our response, you may approach the relevant Indian data protection authorities.